森特房地产公司战略研究-工商管理(EMBA)专业论文.docxVIP

摘 摘 要 企业战略管理，中外学者从理论上已经作了许多论述。同时，中西方的诸多企业家也 创造了许多精彩的实践范例。但是，企业战略管理不仅仅是理论问题，它更是一个实践问 题，目前从理论和实践的双重深度对企业战略管理进行的研究和探索的力作尚少。本文的 研究是本人在对森特房地产公司的管理中一些所恩所想和亲历实践，特别是引用的实例项 目，力图从理论与实践紧密结合的角度，较全面地阐述企业战略管理在现代房地产企业发 展中的实际应用价值。论文所探讨的问题对房地产建筑开发企业在实践中如何有效运用企 业战略管理理论有参考价值。 本文的研究首先对国外与国内房地产企业发展现状进行了分析，揭示出房地产企业在 激烈的经济市场竞争中必须依靠管理理论来逐步发展的客观规律；通过对企业战略管理理 论的回顾深入分析了森特房地产建筑开发公司的竞争环境因素，本研究分析所涉及的竞争 环境因索包括企业的组织结构因素和企业的内部环境因素；通过对森特房地产公司战略选 择的确定提出了差异化战略和集中一点化，提出了森特房地产建筑开发公司今后的发展战 略；对森特百花园项目实施的研究，对森特公司的发展战略进行了全面的归纳和整理，并 且总结出了适合森特房地产公司发展的企业经营战略。 关键词： 森特公司 房地产企业 差异化 集中战略 Abs仃actMany Abs仃act Many theoretical works business enterprise strategy management have been published by many scholars home and abroad．Simultaneously，the business enterprise strategy management only the problem of theores but also the problem of pmcfice，At present，manage the research of the proceeding with the dual depth that practice to the business enterprise strategy from the theories make with the dint ofthe quest still linle．Texmal research is myselfin to with the management ofSenTe real estate company the some t11ink want that practice、“t11 the experience,especially the solid∞item that quote from．dint diagram is from the theories and practice the close mad combinative aII茁e，than expatiate the actual applied value that business entef面se strategy manage completely in modern real estate business enterprise develop．To expect to the especially real estate building development business enterprise is in fulfillment how Valid application business enterprise strategy management也e t11eories has the benefit． This thesis is organized from the abroad and the understand of the development present condition of the local real estate business enterprise，announce to publiC the real estate profession to be existed in vigorous and economic market competition with strong depend on tlle science theories knowledge；review the business enterprise strategy management theories knowledge；thorough analysis SenTe develops the competition environment