BasicsofInternationalManagement培训课件.pptVIP

5. Entering Foreign Markets: Choosing the Organizational Form 5.2 Alternative Modes of Foreign Entry Alternative Modes of Foreign Market Entry Internal strategies: Using your own assets 1. Exporting 2. Licensing 3. Franchising 4. Joint Ventures 5. Sales Office 6. Production Plant 7. Full Scale Subsidiaries 8. Turnkey contracts External strategies: Combining your and your partners‘ assets Corporate Networks Strategic Alliances (? ?International Management II“) Reference: Hill (2000) 5. Entering Foreign Markets: Choosing the Organizational Form 1. Export:Domestic production an