著名dm公司：ncr香港星辰银行客户细分计划(ppt 16)文档.pptVIP

Customer Segmentation:Foundation for Differentiated CRM Wilson Lo, Head of Business Planning CRM Consumer Banking, Hong Kong, DBS The Great Expectation CRM - Strategy for Relationship Building Customer Analytics for Developing CRM No One Scheme Fits All Segmentation - Know Your Customers Dynamic Segmentation Dynamic Segmentation in Practice Segmentation Modeling for CRM Program Unfolding the Technical Enablers Use Data to build CRM Analytics Utilizing Knowledge in Customer Contact Acquisition - Focusing the Relevant Increase Segment Value Improvement with Structured CA Customer Intelligence