粉丝消费行为-文献翻译.docx

The consumer behavior analysis of fan group With?the?economic?development,?social?progress,?new?science?and?technology?change?rapidly,?and?mass?media?are?widely?spread,?Chinese?society?is?ceaseless?emerge?in?large?numbers?of?new?culture.?Along?with?a?variety?of?TV?shows,?the?hot?stage,?derived?from?a?new?social?group?fans,?resulting?in?a?new?consumption?patterns?fans?economy,?but?also?gradually?scale?trend.?This?article?from?the?angle?of?economics?fan?consumption?of?this?phenomenon?to?make?a?simple?analysis.? Highly developed in mass media, popular culture prevailed in the post-industrial society, some fashion consumer goods brand, luxury brands, cultural products, sports clubs and celebrities have loyal fans. Relative to ordinary consumers, fans adore, admire and even fanatically obsessed with his beloved object, and in the aspect of economy, time and emotion are exceptional investment; They are not passive consumption, but a positive, active and creative through consumption to construct the meaning of life and existence, and therefore is regarded as the typical representative of consumerism culture. First, produce and characteristics of fans. Fans of the original refers to the food on the table, and English words Fans. This article take the Fans fan, zealots meaning, it is an import, represents a group of stars, idol centered share a common interest group, the term in 2005, hunan TVs super girl became popular, after the general publics understanding of Fans in its irrational make track for a star above the behavior, with extensive development and application of science and technology, make track for a star worship has Fans from television, newspapers and other media in the network, especially now that the development of the network, sina weibo and tencent weibo as a new carrier of Fans make track for a star, the star is more and more interaction with Fans at random and flexible, the media is increasingly become Fans to communicate feelings, communicate important