20XX年餐饮行业特许经营的问题与对策.docVIP

摘要 PAGE PAGE I PAGE PAGE I PAGE I 摘 要 特许经营作为一种现代经营方式，经实践证明是许多餐饮企业走向成功的捷径。现在，特许经营模式在我国餐饮业得到了迅速的发展。但是由于我国餐饮业特许经营发展的时间尚短，仍然存在诸多问题没有解决，有碍我国餐饮企业的成长、壮大。 本文对我国餐饮企业的特许经营发展进行了针对性的分析，并针对各项问题提出了切实可行的策略和建议。本文首先对特许经营进行了概述，此部分主要介绍了特许经营的概念、特点及其基本类型；其次，以餐饮业为特定的行业，阐述我国餐饮业特许连锁经营的现状，深入分析我国餐饮业特许连锁经营在发展过程中存在的问题；再次，结合当代中国具体的国情详细阐述我国发展特许连锁经营所要采取的对策与方法；最后，对本文所做的主要研究工作及结论作简要概述。矚慫润厲钐瘗睞枥庑赖賃軔朧碍鳝绢懣硯涛镕頃赎巯驂雞虯从躜鞯烧论雛办罴噓剥淚軔琿閔馐虯圓绅锾潴苏琺锅苁。 关键词：餐饮业,特许经营,问题，对策 西安交通大学城市学院本科生毕业设计（论文） 目录 PAGE II PAGE II PAGE III PAGE III 摘要 PAGE II ABSTRACK ABSTRACK Franchising as a modern management method, has been proven by the practice is the shortcut for catering enterprises to get success. Now, the franchise model develops rapidly in Chinas catering industry. However, due to short time of the development of Chinas catering industry, there are still many problems have not solved and impede the development of our countrys catering industry. 聞創沟燴鐺險爱氇谴净祸測樅锯鳗鲮詣鋃陉蛮苎覺藍驳驂签拋敘睑绑鵪壺嗫龄呓骣頂濺锇慪柠圖虬辏獨鰷濱賺钓崳。 This paper makes analysis of the environment of the development of catering enterprise and put forward practical strategies. Firstly, this paper depicts the causes and significance of selecting the catering franchise as this papers theme, that is to say, the catering franchise can not only improve the chance of the investors to be successful, more important, it will be conductive to Chinas national economys stable development; Then, it introduces its concepts and types and development status of the franchise; Secondly, this paper represents the problems of Chinas defects and corresponding countermeasures; Again, in order to have a more detailed understanding of the contents of our countrys catering franchise enterprise. Little sheep, for example, is described in this context about its current situation; Then this paper analyses its advantages and disadvantages and disadvantages settlement proposals; Finally, the paper makes a conclusion.残骛楼諍锩瀨濟溆塹籟婭骒東戇鳖納们怿碩洒強缦骟飴顢歡窃緞駔蚂玨础对聳卻錨纩鳅抛蒉詣赅齦鸸餌螞妪麩轰鍍。 KEY WORDS：Catering