学术英语(管理)_Unit 7.pptVIP

Unit 7 Brands and Branding Unit 7 Brands and Branding Unit 7 Brands and Branding Text A Unit 7 Brands and Branding 1) Critical thinking and reading of Text A 2) Language building-up The Importance of Brands Several terms brand 品牌 branding: efforts on creating, maintaining, and adding more value to, a brand 品牌建设 brand value 品牌价值 brand equity 品牌资产 branded products (or services) 品牌产品 (或服务） Fill in the following table on brand experience Critical reading and thinking Text A key Text A Critical reading and thinking Text A Critical reading and thinking key Draw lines to match the fo