第2章2风险与收益分析 (2).pptVIP

风险与收益的基本原理 A fundamental idea in finance is the relationship between risk and return. The greater the amount of risk that?an investor?is willing to take on,?the greater the potential?return.?The reason for this is that investors need?to be compensated for?taking on?additional?risk. For example, a U.S. Treasury bond is considered to be one of the safest investments and, when compared to a corporate bond, provides a lower rate of return. The reason for this is that a corporation is much more likely to go bankrupt than the U.S. government. Because the risk of invest