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Accelerating
automotive's AI transformation:
How driving AI enterprise-wide can
turbo-charge organizational value
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Introduction
Artificial intelligence (AI) holds the key to a new future of Given the impact that AI is having, we have undertaken
value for the automotive industry. While popular attention significant research into AI in the automotive industry.
is focused on the use of AI in autonomous cars, the industry Building on a cross-sector study we conducted in 2017, we
is also working on AI applications that extend far beyond – have recently surveyed 500 automotive executives across
engineering, production, supply chain, customer experience, eight countries as well as conducted in-depth interviews
and mobility services among others. with industry experts and entrepreneurs (see research
methodology at the end of this report). This report focuses
“Not only are AI technologies critical for enabling our autonomous on incumbent players in the automotive industry and not on
vehicles, but they are playing an increasing role in transforming the new entrants such as Google.
our customer and employee experiences”, says Jeff Lemmer,
vice president and CIO, Ford Motor Company. “Supply chain Our research finds that the industry has made modest
risk identification, and in-vehicle predictive maintenance, are progress in AI-driven transformation since 2017. Many
just a few of the ways Ford is already applying AI to improve organizations have yet to scale thei
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