奥美广告训练教材之怎样才是大创意.ppt

We think that the agency briefing formats you use are generally very good . The UPGA section on briefing is extremely clear . BUT . . . 我们认为各位所用的代理商简报格式大致上而言非常好。UPGA中 说明简报的部分也极为清楚。 但是 . . . The fact is that these formats are seldom used. Particularly outside the U . K . 事实上各位很少使用这些表格。特别是在英国以外的地区。 Anything you and your colleagues can do to enforce your own rules could make a significant difference to the standard of briefing and thus the final advertising . 各位为了实行规则所做的努力都能使简报的水准和最终的广告产生很大的不同。 On the same subject : briefing, we believe there is a strong case for an addition to th