维达市场营销策略分析-(SWOT-)讲解.docVIP

Marketing Project Papers PROJECT ： “Vinda ” Marketing Strategy PRODUCT ： SCHOOL ： CUFE COLLEGE ： Finance College CLASS : Class Two NAME: Jin Jun Huang Qing Wang Bowen contents The General Situation Of Vinda Company 4 1.1 mission statement 4 1.2 company goals . 4 1.3 business portfolio 5 1.3.1 analysis the current business portfolio 5 summary ideas . 5 1.3.2 developing strategies for growth and downsizing . 5 market penetration market development diversification Analyzing the Napkin Market . 7 2.1 the analysis of napkin market . 7 2.1.1 Vindas financial summary in the first half o