财务报表分析与证 券估值优质课件 (24).pptVIP

* * * * * * * * * * * * * Chapter Fifteen McGraw-Hill/Irwin Copyright ? 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Prepared by: Stephen H. Penman – Columbia University With contributions by Nir Yehuda – Northwestern University Mingcherng Deng – University of Minnesota Peter D. Easton and Gregory A. Sommers – Notre Dame and Southern Methodist Universities Luis Palencia – University of Navarra, IESE Business School 15-* Anchoring on the Financial Statements: Simple Forecasting and Simple Valuation What You Will Learn from this Chapter How simple forecasts yield simple but in