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* Domains reporting….. Digital Brand Management Services * Domain Manage Home Page….. Digital Brand Management Services * Task Order Audit Trail….. Digital Brand Management Services * Corporate Intellectual Property Lawyers Protecting valuable trademarks and brands on the Internet through domain names Preventing off-shore cybersquatters from infringing on intellectual property Preventing litigation in foreign country to get back a domain name that is trademarked – chances are you’ll lose! Marketing/ E-Commerce Promoting brands and e-commerce initiatives globally through domain name registration – local content, global message Driving traffic to e-commerce through ccTLD registration Protecting valuable trademarks and brands on the Internet through domain names Webmaster/ Technical Contacts Managing the inventory of domains and receiving a consolidated quarterly billing statement Renewing domains automatically and paying in a foreign currency when required Providing security for gTLDs domain names preventing unauthorized modifications or deactivations Customer Benefits….. Digital Brand Management Services * b Master Services Agreement: No P.O. or money needed to execute 2 year term, automatic 2 year renewals Designate up to 5 individuals to place task orders Automatic discount on premium services such as international registrations Dedicated account team from VeriSign Digital Brand Management Services Service-level guarantee Task Order Online Portal Management Implementation is easy ….. Digital Brand Management Services DIGITAL BRAND MANAGEMENT SERVICES * Portfolio of global digital brand assets Enterprise level of service Authoritative industry knowledge Protect and Promote Driving Brand Value in the Digital World * * * * * DIGITAL BRAND MANAGEMENT SERVICES March, 2003 * WHAT IS THE VALUE OF A BRAND? * * Brands are critical assets to a company Brand Value in Billions Coca-Cola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3