苦痛的交流与信任感搭建——社交媒体上的医患互动分析.pdfVIP

Abstract Since 2011, as more and more doctors opening micro-blogging, doctor-patient communication and trust establishment are showing a new trend.This paper focusing on the question, doctor-patient communication and trust establishment on the micro-blog ,took virtual ethnographic as research method, conducted a discourse analysis on seven representative doctors micro-blogging, described the doctor-patient communication environment and overview; while two doctors and