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* * * * * * * * * * Affiliate Best Practices and Insider Tips Denise Purtzer Channel Manager, Digital River Affiliate Stats 2007 Affiliate Sales AOV across affiliates was $38.77 Average commission was 42% Average earned amount for Affiliates: $16.28 83% of all DR affiliates actively selling 90/10 rule What Affiliates Want Guaranteed--$ Payments on time and frequent Guaranteed tracking Easy Full reporting Find pull data Lots of product to choose from Top selling products Niche products Easy--Complete information in one spot Affiliate Verticals-Types Content Sites Review Sites Paid Search Coupon/Discount Sites Content Site Affiliates Benefits Exposure for Downloads Opportunity for customer feedback Challenges Keep all top download sites updated Opportunity for customers to give negative feedback Quality Content Sites Review Site Affiliates Benefits Opportunity to get positive press Comparisons to competitive products Priority placement available Creative Advertising/name recognition Challenges Opportunity to receive negative press Timely Trackable trial Buy link Provide license key to reviewer Screenshots Boxshots Review Info/guidelines Review-Key Tools Paid Search Affiliates Benefits Highest yield vertical Experts exist Can handle for you Can still work in conjunction with your paid efforts w/o defeating Can eliminate competition in key search areas Multiple representation Challenges Not understood Can drive up your search effort costs Time consuming Trackable trial and buy links Help provide content for affiliate site build to legitimize Terms and Conditions define and reinforce affiliates’ actions Prime commissions for top search affiliates Paid Search-Key Tools Paid Search—Strategy How do I compete with the “Big Dogs” in Software? TradeMark Terms Organic Long Tail Search—Application Long Tail Strategy applied Sense of community Blogs User Groups Forums White Papers Coupon/Discount Site Affiliates Benefits Audience that may not otherwise be re