商务英语写作.docVIP

Unit 3 TWENTYFIRST CENTUREY BUSINESS LANGUAGE 1 Seven deadly sins of today’s business writing 当今商务写作七宗罪 redundant expressions Short sentences are clearer, easy to understand and to write. Long complicated sentences can be confusing. A simple style of writing letters can be recommended. Kindly be advised… I would like to bring to your attention… I am writing to advice you… So many long-winded words Colons Colons Colons Date： 29 November 2003 (Thursday) Time： 9.OOam to 5.OOpm Venue：Sheraton Towers Hotel Date Thursday 29 November 2003 Time 9.00 am to 5.00 pm Venue Sheraton Towers Hotel Where to use open punctuation? Yesterday’s language Enclosed herewith please find our catalogue for your reference and perusal(细读、研读)… With reference to your above-mentioned order… （with reference to… ） Further to the telecon today. Don’t Do We refer to your letter of 21st October 2004 As spoken in our telecon today… Please revert to me soonest possible. Should you require any further clarification please do not hesitate to contact the undersigned. 2. Ten steps to brilliant business writing 商务写作致胜十大法则 The writing principle The five Cs principles: ________ _________ _________ ________ ____________ KISS 原则： Keep it ________ and __________ Remember your ABC： A________________B____________ C_____________ 2.1 Write naturally and sincerely I have pleasuring in informing you… We do not anticipate any increase in prices. I should be grateful if you would be good enough to advise us… I would appreciate it if you could inform us of the exact delivery date/ Please favor us with a prompt reply. Please revert to us soonest. Be courteous and considerate礼节周到 （case study P234） Use appropriate tone使用恰当的语气 What is tone? TONE: 商业书信的语气 I am in receipt of your order for 250 pairs of Nike ‘Conga’ sports shoes. You failed to send your order to us before the new prices were introduced. We cannot devote much time to your visit as the March Sales figures are being compiled and we are