新编剑桥商务英语初级unitthree1A.ppt

Company biography The man behind McDonald’s New Words Expressions biography n. 形成、成长和衰亡的记载；传记 fast food restaurant 快餐店 transform vt. 转换、改变、改造 global business 跨国企业 original adj. 最初的，原始的，起源的 franchise n. vt. 特许经销权， 给……以特许 feature n. vt. 是……的特色， 以……为特色 French fries 炸薯条 New Words Expressions softdrink n. 软饮料；汽水 milkshake n. 奶昔 purchase vt. 买，购买 multimixer n. 多用混合器（机） exclusive distributor 独家批发商（代理商） open vi. vt. 开设，开办，开张 expand vi. vt. 扩大，扩张 corporation n. 公司 Lead in Free talk: Do you like fast food? When was the last time you went to a fast food restaurant? What do you like about fast food restaurant ? What do you dislike about fast food restaurant? Fast food industry in U.S.A. 美国的快餐业 Background Knowledge Characteristics of fast food 快餐的特点 Fast 快 Fresh 新鲜 Fried 油炸 Fantasy 浪漫感 Fordism 福特主义 Franchising 特许经营权 Read and answer the following 1/ the place of the original McDonald’s restaurant San Bernardino, California 2/ what was on the original McDonald’s menu hamburgers, French fries, soft drinks and milkshakes 3/ the names of the owners of the original McDonald’s Richard and Maurice (Mac) McDonald Read and answer the following 4/ Who developed the McDonald’s franchise Ray Kroc 5/ How many McDonald’s restaurants there today Over 31,000 Analyze the text Run a small but busy restaurant 经营一家小小的但是繁忙的饭店 Feature a limited menu 以一份有限的菜单为特色 The milkshakes were popular 奶昔非常受欢迎 At a tme 同时 Exclusive distributor 独家批发商 A fantastic opportunity 一个绝好的机会 Open his first franchised McDonald’s restaurant 开了第一家有特许经销权的麦当劳 Continue to franchise new restaurants and to expand 继续特许经销新的饭店并扩大 Line up 排队 Reading: The Man behind McDonald’s 麦当劳餐馆的幕后人 Text Structure Analysis Read the following and make choices Grammar: The past simple 一般过去时 The past simple is used （一般过去时用于） To talk about actions that happened in the past. The time is specified, or understood from the context. （谈论发生在过去的动作。时间已点明或从上下文可获知） To talk about past states. （谈论过去的状态） The past simpl