北师大版高中英语必修4TheAdvertisingGame.pptVIP

Where can you see and hear advertisements? in the newspaper in the street at the station on the bus on TV in the magazine on the Internet on radio Just do it. 只管去做。（耐克） Ask for more. 渴望无限。（百事） The taste is great. 味道好极了。（雀巢咖啡） Good to the last drop. 滴滴香浓，意犹未尽，（麦斯威尔咖啡） What information ? general location the name of the company the brand name Para 1 Para 2 Para 3 Para 4 Para 5 the classic ads the ads in the market modern ads the top ads of today the public ads Match the main idea of each paragraph. What is an advertisement? An ad give direct information like names and locations. B: too board M: Main idea N: too narrow Ads are made visually attractive to hold the attention of public. Some ads have pictures that people enjoy looking at. Products are sometimes linked with different concepts or ideas. Using modern ideas to sell products is as old as advertising itself. Modern arts must stand out to make themselves attractive. Paragraph 4 Some advertisers want to create something that has never been seen before. New and unusual ideas often appear in today’s top advertisements. Advertisers look for other ways to make people notice their products. Paragraph 5 Not all advertising is about selling products. The government has worked hard at using ads to educate the public. Public ads have helped to increase public knowledge. Read again and finish the multiple choices. 1.Which one is not a public advertisement? A. Fighting AIDS B. Saving water C. Helping the poor D. SKⅡ D 2. What ideas do today’s advertisements use to make you notice their products? a. new b. humour c. unusual d. surprised A. abc B. abcd C. acd D. bcd B When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisement