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SWOT Analysis(Strengths, Weaknesses, Opportunities, Threats) “A widely used framework for organizing and utilizing the pieces of data and information gained from the situation analysis…” Encompasses both internal and external environments One of the most effective tools in the analysis of environmental data and information Effectiveness of Analysis Tools Major Benefits of SWOT Analysis Simplicity Lower Costs Flexibility Integration and Synthesis Collaboration Common Criticismsof SWOT Analysis Allows firms to create lists without serious consideration of the issues Often becomes a steril