提升数字广告中的信任和透明度（英文版）.pdfVIP

COMSCORE中国座谈会: 提升数字广告中的信任和透明度 COMSCORE CHINA EVENT: Bringing Increased Trust and Transparency to Digital Advertising Will Hodgman Huang Xinyu Cai Fang Executive Vice President, Senior Vice President, Vice President, China International Managing Director, North Asia Media Ratings Council (MRC) viewability standard No self reporting, 3rd party verification Media agency transparency Trustworthy Accountability Group (TAG) accreditation Walled gardens down