2016品牌数字内容营销现状报告（英文版）.pdfVIP

The 2016 State of DIGITAL CONTENT Content Strategy Goes Beyond the Marketing Department By Omar Akhtar October 25, 2016 Includes survey data from 528 digital transformation leaders and strategists EXECUTIVE KEY SUMMARY FINDINGS To understand how brands are using • Most companies have moved beyond using content purely for marketing content to achieve business goals purposes. They are now deploying it across other parts of the business such as sales a