徐州市景区旅游市场调查报告.docVIP

下载本文档

255
0
约3.09万字
约 60页
2019-07-01 发布于江西
举报
版权申诉

徐州市景区旅游市场调查报告.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

徐州市旅游客源市场调查研究报告 PAGE PAGE 11 徐州市旅游客源市场调查研究报告执行单位：江苏师范大学市场调查小组执行人员：林远博周怡甘雪健 2012年12月5日目录前言·········································································· 第一部分：市场调查背景及说明一、调查项目与内容····························································· 二、调查目的··································································· 三、调查对象及方法····························································· 四、操作流程时间安排··························································· 第二部分：中国旅游市场基本情况分析一、旅游市场整体概况··························································· 二、旅游业市场情况变化························································· 三、旅游行业的发展方向························································· 第三部分：旅游市场基本要素分析一、中国旅游市场发展现状及趋势················································· 二、中国旅游市场的供需分析····················································· 三、旅游市场竞争要素分析······················································· 第四部分：问卷统计分析一、景区认知度分析····························································· 二、游者满意度分析····························································· 三、游客消费倾向和消费行为分析················································· 四、问题交叉分析······························································· 五、相关二手资料问卷分析······················································· 第五部分：总结与建议一、密切联系游客································································ 二、培育特色品牌································································ 三、完善营销管理································································ 四、开发市场供应物······························································ 第六部分：参考文献第七部分：附问卷调查表前言进入21世纪的中国旅游业，在全球经济一体化和世界多元化形成以及中国经济持续增长等时代特点的推动下得到了迅猛的发展，旅游业将成为我国国民经济的一大重要支柱。而徐州作为汉文化的发源地，历史文化悠久，文化底蕴深厚，历史胜迹浩繁，有淮海战役新遗迹。而以云龙山水、泉山国家森林公园为中心的风景区兼有北雄南秀之美，美若西子，秀比江南，是一个独具特色优秀的风景旅游胜地。在”十一五”等重大政治决策的推动下，中国的旅游业逐步走向稳健发展的态势。联合国世界旅游组织预测，到2015年中国将成为世界上第一大入境旅游接待国和第四大出