商务英语课件谢毅斌 ISBN9787811342208 PDFeng451j_ja_01.pdfVIP

《商务英语》 授课教案 Chapter 1 What Is Economics I. Learning Objectives • To learn the fundamental knowledge about economics and its importance in our daily life; • To know about the terms of microeconomics and macroeconomics; • To understand the significance of economic growth; • To master the usage of key special terms, words and phrases in this chapter. II.　Introduction A society faces many decisions. It must decide who will eat shark’s fin and who will eat potatoes. It must decide who will drive a Mercedes-Benz and who will take the bus. Economics will tell you why.不管你懂不 懂经济学，学不学经济学，日常生活中你都在不知不觉地实践着经济学的某些理论。学习经济学 有助于做出更好的个人决策，更精明地参与经济生活。至少，当失业的时候，你知道为什么失业。 III. Main points of the text 1. Economics is everybody’s business. 2. What is economics? 3. Origin of economics. 4. What ismicroeconomics and macroeconomics. 5. Practical value of economics in business. 6. Significance of economic growth. IV. Background and terminology 1. Adam Smith (1723-1790) 亚当·斯密 British philosopher and economist, whose celebrated treatise An Inquiry into the Nature and Causes of the Wealth of Nations was the first serious attempt to study the nature of capital and the historical development of industry and commerce among European nations. He is known as “the father of market economy”. 2 ．An Inquiry into the Nature and Causes of the Wealth of Nations 《国富论》 Abbreviated to The Wealth of Nations. In this famous treatise Adam Smith argued that private competition free fro