商务英语综合教程课件杜凤秋 ISBN9787810788113 PPT marketingchap.20 wholesaling.pptVIP

Wholesaling Retailers do not stock large quantities of any one type of goods and this means that he obtains few of his goods direct from the manufacturer. The wholesaler occupies a place between manufacturer and retailer and is therefore sometimes known as a “middleman”. Wholesaling Following figure shows the reduction in the number of contacts which results from the presence of a wholesaler. Wholesaling Advantages of wholesaler’s presentation: 1. By selling a lot of goods to one source the manufacture can save: transport cost administration costs simplify paperwork. (Each order involve paperwork and this of course will be saved if fewer orders are necessary) Wholesaling 2. As pointed out earlier, the wholesaler stores his goods in warehouses. There are expensive in terms of rent and labor and these costs are saved by the manufacturer. 3. The wholesaler can take some of the risks from the manufacturer. Goods are sometimes produced which go quickly out of fashion. Often it is the wholesaler who takes this risk, sometimes being left with stock which has gone out of demand. Wholesaling 4. Wholesalers also help manufacturers and retailers with cash problems. Manufacturers often want their money quickly back, so that they can buy materials for new batches of goods. If they sold directly to small retailers they might have to wait because the small retailers often requires some credit perhaps one month. Wholesalers may assist manufacturers by paying quickly for large supplies but then giving credit to retailers as shown in the following figure. Wholesaling goods immediate payment payment by credit goods Wholesaling 5. The wholesaler can buy goods from manufacturers throughout the year even thought demand is “seasonal”. For example Christmas card. Retailers sells Christmas card for the Christmas period, but manufacturers produce these all the year round and supply them to wholesalers who have the task of storing them for sal