英语商务信函写作课件常玉田 ISBN9787810786571 ClassroomPresentsPPT03StandardPartsF6ClassPPT.pptVIP

商务英语写作 International Business Writing 《英语商务信函写作》 Communicative Letter Writing for Exporters 第三章 基本构成 Chapter 3 Standard Parts 教学目标 介绍商务信函的格式 解释商务信函的基本构成与所处位置 克服中文书信格式对商务信函格式的影响 Chapter Objectives Become acquainted with the general layout of most business letters Describe the standard parts of business letters and their placements Overcome formatting problems resulting from Chinese presentations Write correctly all the parts required for a professionally sound letter. 内容提要 本章的主要内容：本章介绍了商务信函的基本构成，并指出中国学生在写英语信函时经常出现的格式等问题。授课时建议结合商务书信实物，让学生对各个组成部分有感性认识；引导学生认识到英语书信与中文书信在格式上的不同之处。 本章的重点与难点：商务信函的构成、格式。 Chapter Summary This chapter briefs on the standard parts of business letters and emails. Along the way there are expositions on the formatting conventions and problems common to Chinese writers of English letters. 主要内容 Major Sections 信 头 Letter Head 日 期 Date Line 信内地址 Inside Address 称 呼 Salutations 正 文 The Body of a Letter 结尾敬语 Complimentary Close 签 名 Writer’s Signature, Name and Title 6. 结尾敬语 Complimentary Close 6.1 An Overview 6.2 Varieties 6.3 Common Problems 1) Patch to match 2) Chinglish Closes 3) Modernize your closes 4) Don’t Shout at Your Reade 7. 签名 Signature, Name and Title 7.1 An Overview 7.2 Varieties 7.3 Common Problems Classroom Workouts Solutions Revise and improve the following salutations. Salutations-1 Mr. David Dear David Dear Mr. David Smith Dear Mr. (David) Smith, Salutations-2 Respected Mr. Claire: Respected Mr. Claire: Dear Claire: (if the reader is female, and if it is her given name) Dear Ms. Claire: (if the reader is female, and if it is her family name) Dear Ms. Mary Claire: (if the reader is female, if it is her family name, and if you know her given name) Salutations-3 Respectful Mr. President: Dear Mr. President, Salutations-4 Mr. John Weinberg and wife Dear Mr. and Mrs. Weinberg Salutations-5 Sony Company: Dear Sirs, Dear Sir or Madam, Ladies and Gentlemen, To who