英语商务信函写作课件常玉田 ISBN9787810786571 ClassroomPresentsPPT17RoutineRequestsF6ClassPPT.pptVIP

商务英语写作 International Business Writing 《英语商务信函写作》 Communicative Letter Writing for Exporters 第十七章 常规询函 Chapter 17 Routine Requests　 教学目标 了解一般询函的分类与特征； 掌握日常询函的写作步骤； 能够写出一般询函，如询问产品情况、索要价格表等。 Chapter Objectives Identify the types and nature of incoming requests; Know the characteristics of outgoing routine requests; Understand the format and style of routine requests; Distinguish subtleties of direct and indirect requests; Write appropriate outgoing routine letters of request. 内容提要 本章的主要内容： 本章重点讲述了一般询函的特点及写作方法。一般询函是商业人士获取商品或服务信息的重要方式, 如要求对方寄送目录单、价格单、样品等，它意味着可能的贸易机会。写作一般询函通常遵守下列原则： 直接切入主题，解释你为什么要写这封询函，关于细节的问题，礼貌地提出要求 。询函写作实践性强，建议将一般询函的写作方法与范例结合起来讲授，并指导学生进行模拟写作练习。 本章的重点与难点：一般询函的写作。 Chapter Summery This chapter focuses on the nature of routine request and its writing method. A routine request is a request for general information about some products or services, such as asking for brochures, catalogues, price-lists, samples. Routine requests imply potential business opportunities. When writing a routine request letter, we should state the request directly, provide some reasons or causes for the request, and end the letter complementarily. Writing is a practical matter. The writing skills of routine request should be taught together with sample letters and students actual practice. Key term: routine requests (一般询函) 主要内容 Major Sections 定义与种类 Nature Types of Requests 1.1 询函的定义 Nature of Requests 1.2 询函的种类 Types of Requests 撰写步骤 Writing a Request 2.1 撰 写 步 骤 Steps to write a request 2.2 详 细 步 骤 Steps detailed 2.3 思 考 要 点 Points to ponder 一般询问例信 Exemplary Routine Requests 2.2 Steps detailed State the central message directly Provide some reasons or causes End your request complementarily Chapter 17 Routine Requests *