商务英语综合教程学生用书第二册课件彭青龙978 781134 507 0第二册第6课.pptVIP

epitomize v. 1)to sum up  2)to be typical example of Trans. to epitomize an argument 概括一个论点 Brand loyalty epitomizes the value of brand assets. 品牌忠诚度体现着品牌资产的价值。 Syn. 1)summarize, generalize 2) symbolize, typify impede v. to obstruct the progress of Trans. 1. The inflexibility of the country’s labor market seriously impede its economic recovery. 该国劳工市场缺乏灵活性，这严重阻碍了它的经 济恢复。 2. “Sentiment and eloquence serve only to impede the pursuit of truth.” -- Macaulay “感情用事和夸夸其谈只能阻碍对真理的追求。” --麦考利 Syn. hinder, hold back, obstruct distribute v. to divide and dispense in portions Trans. 1. 在大街上分发传单是一种广告形式。 Distributing leaflets on the street is one way of advertising. 2. He sometimes employs sales girls to distribute samples of their products. 他有时雇佣女促销员来分发商品小样。 distribution n. distributor n. Key to Translation Exercise Generally speaking, managers perform four basic functions: they plan or organize, command, coordinate and control. Management’s job is to motive subordinates, direct the activities of others, select the most effective communication channel or resolve conflicts among members. Management development is focused on helping people learn to think more broadly, to think about innovation in product design, and to think about matching customer desires in a market with product offerings. Key to Translation Exercise 4. 公司的实际运作情况必须与预先设定的目标进行比较，一旦有任何明显的偏差，管理层需要使其恢复正常。 5. 新型管理者应具有更开阔的思路，更强的综合才能，他们应该懂得客户的愿望和需要是产品开发的驱动力，懂得创新在竞争经济中至高无上的重要性。 Key to Quiz: 1. has impeded 2. restoration 4. distribution 5. epitomized 6. has revived Unit Six Concept of Management 商务英语综合教程 第二册 Unit Six Concept of Management What are the functions of management? To understand the role an effective business leader plays; To know the common traits successful leaders possess; To learn some