基于价格和提前期的供应链渠道策略-管理科学与工程专业论文.docxVIP

华中科技大学硕士学位论文 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract Internet has set up a new trading platform between enterprises and consumers, and plays an important role in transforming and upgrading virtual network business and traditional economy entities. With the push of economics, pull of consumption and inventive of profits, manufacturers are considering to redesign their distribution channels to achieve efficient operation. The introduction of online channel, however, will bring channel competition and channel conflict, in addition, distinctions in market environment, products, and operation of en