“天呈医流”医疗器械电子商务模式设计.docVIP

复旦大学 硕士学位论文 f天呈医流”医疗器械电子商务模式设 姓名：邓志龙 申请学位级别：硕士 专业：信息管理和电子商务 导教师：黄丽华ABSTRACT ！ the trend that anchors imfitable business in the internet times. There i many different ways to describe aiKl classify e-business models according 1 relationships, allies and suppliers. With the development i system, all companies regardless of their industry, size or location are reformolating I the ce of critical challenge, the medical equipment companies are appliance strategy for Shanghai Touching Technology Co., Ltd. At first, the theses introduce the background of medical equipment industry and current situation of Touching. The second, using Peter Weills e-business model theory, it propose the project of Ml service provider for Touching. Aiming at the project, some critical factors are discussed on how to become the industry leader in the medical equipment domain, own the customer relationship. Integrate and consolidate the offering of many parties at a single channel of multiple channels. The major conclusion can be summarized as follow: Ec-servers e-cata!og is suggested be applied to designing user-friendly web interface, and the characters of products or service are showed on all dimensions friendly. It helps the consumer learn all about the products or service. By propagandized via internet, company can be well-known rapidly, be carried out in a short time. The effectively combination of direct to customer and traditional marketing strategy can reinforce each other, along with the change of technical environment and consumption habits’ adjust the combination will keep the persistence competencies superiority. combination. Touching company 随着医疗卫生事业的不断发展，必将大大促进医疗器械 前言 1. 1行业情况 我国医疗器械行业经过多年的努力，已经建立了较为完菩的科研开发、工业 生产和质量管理体系。医疗器械工业己成为我国高科技领域颇具发展前景的生力 军《迄今为止，我国已有医疗器械生产企业2900多家，可生产47个大门类、 3500多个品种、12000余种规格的医疗器械产品。 高档精密仪器设备(如核磁共振装置、直线加速器、B 能满足国内需要，而且还有部分产品供应出口。我国医疗器械出口额近 1300万美元猛升至3亿美元以上。特别是最近几年，在药品出口市场不景气的情 况下，国产医疗器械出口始终保持稳定增长的良好势头.，显示了广阔的市场前 景。 . 国内市场仍是我国医疗器械产品的主要市场，中国是医疗器械消