Strategy-Lecture-1-2017-2018-战略和运营管理.pptVIP

Lecture 1 Strategy and Operations Management Continuing Professional Development Lecture Series – Contents Autumn Term - Strategy Lecture Title 1 Introduction to Strategy 2 Strategy in a Changing World – Northumbrian Water Group – Guest 3 The Fourth Industrial Revolution 4 Leadership culture 5 Strategy in action – Enron case study – Governance and Corporate Social Responsibility 6 Commercial Strategy – Costcutter Group – Guest 7 Strategy for Growth Blue Ocean Strategy 8 Workshop (1) – Amazon case study 9 Workshop (2) – Amazon case study Success factors for this course Demonstrate that you understand the theory Show that you can critically evaluate the theory Be able to apply the theory in practice Understand how the theory applies in contemporary and historic case study examples Propose and argue alternative approaches Terms of engagement Interact and join in We are a big group, so please stick to timings and requests to return to the main lecture activity No texting, phone calls, social media etc Any questions, please ask! Start on time, finish on time One person speaking at a time when we are in plenary discussions Learning Objectives At the end of this session you will be able to: What is Strategy? A basic assertion is that business strategy is concerned with the long-term direction of an organisation. In Exploring Corporate Strategy, Johnson, Scholes and Whittington (2008) expand on this idea to suggest that: Strategy is the direction and scope of an organisation over the long term which achieves advantage in a changing environment through its configuration of resources and competences, with the aim of fulfilling stakeholder expectations. The Strategy Pyramid The Golden Circle By Simon Sinek The Golden Circle Video /watch?v=IPYeCltXpxw Key Performance Questions A key performance question (KPQ) is an innovation from the Advanced Performance Institute. It captures precis