MPAA：2014年全球电影市场报告.pdf

2014 Theatrical Statistics Summary Global • Global box office for all films released in each country around the world reached $36.4 billion in 2014, up 1% over 2013’s total, due to an increase in international box office ($26.0 billion). Growth was driven primarily by the Asia Pacific region (+12%). Chinese box office ($4.8 billion) increased 34% in 2014, becoming the first international market to exceed $4 billion in box office. • Cinema screens increased by 6% worldwide in 2014 to over 142,000, due in large part to continued double digit growth in the Asia Pacific region (+15%). Over 90% of the world’s cinema screens are now digital. U.S./Canada • In 2014, U.S./Canada box office was $10.4 billion, down 5% from $10.9 billion in 2013. 3D box office ($1.4 billion) comprised 14% of total box office, two percentage points less than the previous year. • Admissions, or tickets sold (1.27 billion), and average tickets sold per person (3.7) both declined 6% in 2014. The average cinema ticket price increased by 4 cents (less than 1%) in 2014, less than the rate of inflation in the economy. • More than two-thirds of the U.S./Canada population (68%) – or 229.7 million people – went to the cinema at least once in 2014, comparable to the previous year. Frequent moviegoers who go to the cinema once a month or more continue to drive the movie industry, accounting for 51% of all tickets sold in the U.S./Canada. Despite an increase in frequent moviegoers in 2014, total tickets purchased by frequent moviegoers, occasional and infrequent moviegoers all decreased in 2014 compared to 2013. • In 2014 the share of tickets sold to 40-49 and 50-59 year olds were at all time highs, while the share of tickets sold to 60+ year olds (13