论建筑工程施工企业加强品牌建设的重要性.docVIP

Ⅱ Ⅰ 论建筑施工企业加强品牌建设的重要性 摘 要 中国的建筑施工企业作为重要产业，同样需要进行市场化运作，而在当今市场经济条件下，企业和产品的品牌是一笔巨大的无形资产，立足品牌建设，既有利于建筑施工企业的眼前经济效益，更有利于其未来发展。本文从建筑施工企业品牌的特殊内涵和外延入手，分析目前建筑施工企业品牌建设的困境，并提出可行性建议，为建筑施工企业品牌的建设提供参考。 关键词：建筑施工企业 品牌 规划 延伸 ABSTRACT As an important unit, Chinese constructors have need for market operation. In todays market economy conditions, corporate and product brand is a huge intangible assets to the constructors. The brand building of Chinese constructors is not only conducive to the immediate economic benefits of the Press, but also conducive to its future development. Started from the special connot