托尼成了凯洛格的明星代言.ppt

Agency News By Adweek Staff November 1, 1999, 12:00 AM EST Advertising Branding NEW YORKLowe Partners, New York, created ads promoting the Sprite and NBA All-Star 2000 balloting promotion, which allows fans to vote for their favorite basketball player. The promotion will run from Nov. 16 through Jan. 16. In one in-theater ad, players Allan Houston, Glen Rice, Damon Stoudamire and Kerry Kittles compete for students votes in a high school. TV ads, which break Nov. 8, show Tim Duncan, Grant Hill and Alonzo Mourning appearing from inside a soda machine, beneath a grate in the street and unde