合肥市健身俱乐部女性会员对健身课程需求的研究.pdfVIP

课程是否够新够时尚，俱乐部在进行健身课程设置时，应综合考虑，且应将相似 课程分开排课。同时应做到定期更新健身课程，增加该健身课程的趣味性和新鲜 感，以吸引新会员，留住老会员。 3、家庭和社会等诸多因素也易对女性会员选择健身课程产生影响：家人不 支持，琐事烦心，工作压力等都会对女性会员的身心产生不良的影响，物价过高 会影响女性会员在健身俱乐部的消费。 同时也提出了一些建议，希望能够给合肥市健身俱乐部在课程设置上提供一 些理论上的帮助： 俱乐部在进行健身课程设置时，应综合考虑：健身课程是否够新够时尚，相 似课程分开排课，同时应做到定期更新健身课程，增加该健身课程的趣味性和新 鲜感。真正水平高的教练员能弥补课程设置的不足，留住老会员，吸引新会员。 对于俱乐部来说，健身教练和会员接触的比较多，不论是从专业水平还是业务水 平上来说，俱乐部都需要有高水平的健身教练，要想留住高水平的健身教练，建 议首先从待遇上给予一定的提高。对于档次高的健身俱乐部价高无可厚非，但是 大部分中型和小型会所的的价格应根据实际情况调整，否则会导致客户流失。 关键词: 健身俱乐部；女性会员；健身课程；需求 II ABSTRACT Research on the Needs of Female Members for Fitness Courses in Fitness Clubs in Hefei As the capital city of Anhui province, Hefei is the political, financial, technological, educational, economic and transportation center. It is also one of the two growth poles with great potential and vitality. In addition, Hefei is the sub-central city in the city clusters along the middle and lower reaches of the Yangtze River as well as one of the transportation and communications hubs in Eastern China. There is no doubt that the fitness industry will be booming with the rapid development of economy. In general, the past twenty years witnessed the sound development of commercial fitness clubs in Hefei. The number of female members of fitness clubs is on the rise. With the changes in lifestyle, staying healthy and losing weight are not the only concerns of female members. Instead, they pay more attention to bodybuilding, which requires the changes in fitness courses. How to take advantage of existing courses, develop new course and attract more female fitness enthusiasts becomes a research project of practical value. Research methods, such