中国支线飞机市场的机遇和挑战.pdf

第六届 中国航空工业制造国际峰会暨供应商展览交流会 The 6th Annual China Commercial Aircraft Convention Opportunities & Challenges for China Regional Aviation Market 中国支线飞机市场的机遇和挑战 Philip Wang 王凤鸣 Marketing Director, Commercial Aviation 2014.04  Introduction 介绍  Opportunities 市场机遇  Challenges & Solutions 挑战与对策  Embraer and China 巴航工业与中国 This information is property of 巴西航空工业公司 and cannot be used or reproduced without written permission. 挑战与机遇并存 Challenges and Opportunities Coexist 中国支线航空市场和支线飞机市场挑战与机遇并存 Challenges and opportunities coexist in China regional aviation market and regional commercial aircraft market 政府，航空公司，OEM厂商需要共同合作，使支线空运输更安 全，更高效 ，更舒适，还具有更低的运营成本 Government, airlines, OEM’s need to work jointly to make regional air transportation safer, more efficient, more comfort, yet with lower operating cost 市场决定机型和机队数量，而不是反过来 Market decide fleet type and size, not the other way around Airline Planning 航空公司规划 Network Fleet Resources Operations Planning Planning Planning Planning 市场网络规划 机队规划 资源规划 运行规划 Monitoring / Evaluation / Adjustment 监控 / 评估 / 调整 国内经济增长趋势 China GDP Development GDP (Million USD 百万美元) 13000 16.00% 14.20% 14.00% 11000 12.70% 11.30% 12.00% 9000