bizibleBB营销人员年度计划指南（英文版）.pdfVIP

e B2B Marketer’s Guide To Annual Planning Generating Revenue Plans and Approaching Marketing Like An Investment Manager Introduction In this ebook we provide a framework for approaching annual planning. Each year marketing leaders must define a marketing strategy and set a budget. Typically the process includes aligning to corporate objectives to define a target revenue goal, and then working backwards to understand how much revenue should be generated each month to reach the broader goal. While this pro- cess is valid there are new and better ways to appr