携程旅行APP用户体验研究.pdfVIP

Abstract Abstract With the advent of the mobile Internet era and high density of communications network coverage, smart phones become increasingly popular, and development of all kinds of mobile client has skyrocketed. Mobile Client as a new medium plays a crucial role in people’s daily life. In the industry background of wisdom travels, traditional tours have been establishing their own tourist class mobile client, also named tourist class APP in response to the Internet + development slogan. Tourist class mobile client is a new media platform that used in posting travel information and providing online services, and closely relates to people’s lives. In addition, tourist class mobile client could also be viewed as a new channel of communications and interactions between traditional tours and the public. Mobile phone client is a derivative product from new media environment that conforms with new communication environment. As a new media, mobile phone client should necessarily have some characteristics, such as customer orientation, provide customer-required content and functionality, establish a highly interactive platform. Because of excessive tourist APP products in competitive market currently, user experience will be an important indicator of products success. There are neither numerable academic studies about tourist APP user experience nor intensive research, and study of this subject is basically a blank page. Consider big differences between tourism APP and others in product’s target and functionality, user demand and interactivity a