大学英语跨文化交际 要点汇总.pptVIP

要点汇总;Unit 1;The concept of culture;What are the three ingredients of culture?;;Characteristics of Culture;Communication;Source The source is the person with an idea he or she desires to communicate. Encoding Encoding is the process of putting an idea into a symbol. Message The term message identifies the encoded thought. Encoding is the process, the verb; the message is the resulting object. Channel The term channel is used technically to refer to the means by which the encoded message is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the fa