译林牛津版必修四 unit1 welcome to the unit课件-免费英语教学资料下载.pptVIP

高一（下） Unit 1 Advertising Welcome to the unit Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Enjoy some beautiful ads Obey your thirst． 服从你的渴望。 Just do it. 只管去做。 spokeswoman spokesman Sprite (雪碧） Nike（耐克） Brainstorming Are you interested in advertisements? Why do you like them? Do you think some of them are well-designed? If you have the chance, do you want to be an ads-designer? Suppose you are an ads-designer, how will you design your advertisement? Pair work Talk about the pictures on the last slide. 1. Which advertisements make you want to buy a product or service why? 2. Which advertisements make you think about social problems? Why? 3. Do you believe that advertisements tell the complete truth? Why or why not? Observation Try to divide the four pictures into two parts. Ads for public issues Ads for sales Earth Day Say ‘No’ to drugs Oxlin Airlines Soft shine shampoo This poster is a commercial advertisement. It offer the Airline service. It uses “I live to fly with Oxlin Airlines. Taking airlines is a fast way to get to another place. In this way can much of time be saved. Poster 1 This poster strikes us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 Taking drug is harmful both to the people who take drug and their family. If someone takes drugs, he will become seriously ill. This poster is intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us. Poster 3 This poster is targeting young people especially girls, because they pay more attention to their appearance. It uses persuasive words “Shine that lasts fro days” successfully to persuade young people to buy this