商品说明书的翻译.pptVIP

商 品 说 明 书 的 翻 译;第一节 商品说明书和广告的区别; Commodity specification and advertising have publicity, informing effect. All have the efficacy of attracting consumers， guiding consumption and improving visibility. But they also have the difference, mainly in: Specification of the objective is to introduce product knowledge. The purpose of advertising is mainly to promote the sale of commodities and popularize business philosophy.; 产品说明书和广告都有宣传、告知作用， 都有吸引消费者、引导消费、提高知名度 的功效。但它们又有区别，主要表现在： 说明书的目的是介绍产品知识，广告的目 的主要是促进商品销售、推广经营理念。 ; 广告的作用在于通过媒体影响观众，使观众对于所宣传的产品及服务产生兴趣，继而购买该产品及服务。因而，广告具有劝说、鼓动