2004男性服饰市场商务英语写作提纲（商务英语）.docVIP

2004男性服饰市场商务英语写作提纲（商务英语） Report Summary The report sums up the development of the global and Chinese men’s wear markets in 2004. Through accurate data and full elaboration, it presents from various angles the structure of China’s audio-video products market, features of the demand-supply relationship and pattern of competition between leading vendors in different market segments. Meanwhile, it examines competition between enterprises in different market segments, presenting assessment of leading players’ competitiveness. The report especially points out the following: Despite a small rise in sales volume, sales revenue in China’s men’s wear market nevertheless grew significantly in 2004. Currently, domestic brands have taken a notable lead in the market, while foreign high-class men’s wear brands have increased their investment in the Chinese market, leading to intensified competition. After 2005, with changes in the market environment both at home and abroad, brand will become the key for men’s wear to maintain vitality. Leisure-style men’s wear will continue to be in a rising trend in the next few years. Promoted by various government policies, the rural market will bring a new space for men’s wear consumption. After analyzing major factors affecting the development of China’s men’s wear market from 2005-2009, the report presents qualitative and quantitative forecast of the development trend of the market. Finally, it provides pertinent development strategy and recommendations for leading enterprises and growing enterprises respectively. Report Outline I. Overview of the Global Men’s Wear Market in 2004 Development Status Basic Characteristics Overview of Development in Major Countries and Regions 1. U.S. 2. Italy 3. Germany 4. Russia II. Size and Structure of China’s Men’s Wear Market in 2004 Market Situation and Characteristics Market Size Market Structure 1. Regional Structure 2. Product Structure 3. Brand Structure III. Analysis