论我国民营企业无形资产管理中存在的问题及对策.docVIP

西安培华学院本科毕业论文（设计） FILENAME 2B081B48 张敏-论我国民营企业无形资产管理中存在的问题及对策-段婕 PAGE PAGE 12 论我国民营企业无形资产管理中存在的问题及对策 摘 要 21世纪是知识占主导的时代。随着知识经济的到来，企业无形资产将取代有形资产而成为企业拥有的主要经济资源。而对于我国民营企业来说拥有和管理自己的无形资产尤为重要！它关系到一个企业能否生存、发展、跻身于经济首位。在我国改革开放30多年来，我国国民经济发展取得了世界瞩目的成就，民营企业在我国国民经济的发展中发挥了非常重要的作用，而无形资产的管理是规范我国民营企业内部管理，提高经济效益的重要保证。因此，对我国当前民营企业的一些突出问题进行探讨就显得非常必要。 本文首先对企业无形资产的广义和狭义内涵做了具体的介绍，同时进一步阐述了无形资产的特征，阐述了我国民营企业无形资产管理的涵义及意义；其次，分析了我国民营企业无形资产管理中存在的问题，并分析了问题产生的原因；最后，对我国民营企业无形资产管理中存在的问题提出了自己的解决对策与建议。 因此，民营企业应该注重和加强企业无形资产的管理，针对企业的具体情况，对无形资产管理系统进行修改和完善，进而实现企业无形资产管理完善的目标，保证企业能够持续、稳定、健康地发展，提高企业的竞争力。 关键词：无形资产；民营企业；问题；对策 On problems existing in the management of intangible assets in private enterprises and countermeasures Abstract The 21st century is the era that knowledge occupies leading position. With the coming of knowledge economy, intangible assets will replace the tangible assets and become the enterprise has major economic resources. And to our country private enterprise to own and manage their intangible assets is particularly important!, It is related to the survival, development and among the first economy position of an enterprise. In our country reform and open policy more than 30 for many years, our country national economy development has obtained the world attention achievement, the private enterprise has played the extremely vital role in our country national economy development, but the intangible asset management is the standard Our country Private enterprise internal management, enhances the economic efficiency the important guarantee. Therefore, to discuss some outstanding problems in Chinas private enterprises is very necessary. This article divides into four chapters. First generalized and the narrow sense connotation has made the concrete introduction to the enterprise intangible asset, simultaneously further elaborated the intangible asset characteristic, elaborated our country private enterprise intangible asset management content and the importance; next, it has an