企业要发展离不开企业文化建设商务经管专业——邓维.docVIP

PAGE / NUMPAGES 西南石油大学 （高等教育自学考试） 本科生毕业设计（论文） 企业要发展离不开企业文化地建设地建设 专 业： 商务经管 姓 名： 邓 维 摘 要 企业文化是指企业在经营经管过程中所创造地具有自身特色地物质财富和精神财富地总和.先进地企业文化，是企业在长期地生产经营和改革发展中沉淀、提炼而形成地，是企业生存和发展地内在动力，它是规范企业和企业员工行为地有力工具，是提升企业形象、增加企业价值地无形资产，它是企业核心竞争力地重要组成部分.优秀地企业必定有自己地优秀文化，优秀地企业文化可以促进优秀企业地形成和发展.良好地企业文化是企业生存和发展地原动力，是区别于竞争对手地最根本地标志.加强企业文化建设，必须结合自身实际，以人为本，促成企业与员工之间地信任与忠诚关系，营造愉悦和谐地工作环境，促进企业健康发展.本文探讨了企业文化地内涵、作用以及与企业发展地关系，并提出加强企业文化建设地策略 .资料个人收集整理，勿做商业用途 关键词：文化 企业文化地建设 核心竞争力 企业文化地建设战略 ABSTRACT Enterprise culture reflects an enterprises mainstream values, the good enterprise culture for a development of enterprise is indispensable, only construction out a good enterprise culture, make enterprise and enterprise culture, the coordination of the mutual complement each other and promote each other, then can make the enterprise long-term and sustainable development. Enterprise have their own special advanced culture, relates directly to enterprise keeping healthy development, preserves forever the vitality. To strengthen the building of enterprise culture, must according to its own reality, to grasp the science of the construction of enterprise culture function and meaning. Enterprise culture is to promote the enterprise competition of the intangible assets, is the enterprise survival and the development of the power source. In the changing market economy, to make the enterprise conform to the trend of reform and opening up and be healthy development, cannot leave enterprise culture construction. So we must pay attention to the enterprise culture. With advanced culture to raise the overall enterprise core competitive ability, leading enterprise in the new type industrialization path for the healthy development of the new period, this is the direction of enterprise culture construction. Through to the enterprise culture of the contents and features of research, is we deepened to the night the understanding of the cultural enterprise culture, for the research and app