沃尔玛,内外部环境,优劣势,战略分析(英文版).docVIP

PAGE PAGE 2 Student ID No: ________121509_____Min Jie________ Pages: 32 Questions: 1 UNIVERSITY TAKE-HOME EXAMINATION Semester 5, 2011 BMA302 Strategic Management (SOU) Examiner: Dr Dallas Hanson Time Allowed: TWO (2) days Instructions: This exam is in ONE (1) section. It is a compulsory case study. Students must read the case study and answer the ONE (1) question. This examination contributes 60% towards your assessment in this unit. The finished exam must be submitted on hardcopy by Monday 12th by Beijing time. A myo copy should ALSO be lodged. ENVIRONMENTAL ANALYSIS Introduction Wal-Mart is a tycoon in retailing industry with totally 6782 stores scattered in 13 countries such as America, Mexico, Canada, China, Japan, and Brazil, ect. Corporation launch the position in low price as the catchword: to save people money so they can live better. In order to improve the lives of everyday people by making everyday thing more affordable, Wal-Mart highlights cost efficient supply chain and economies of scale to achieve lowest cost and productivity. The mission of Wal-Mart is to offer affordable commodities to the general public and update information system in supply chain. In three segments, company continue to set differentiation strategy and superior service to appeal customers. Nevertheless, company would stress staff concern in healthcare and payment. In vision, Wal-Mart has a lofty aspiration in global expansion and another level of publicity. External General environment Demographic An aging population represent an upward trend as the global population size is getting bigger. In US, it is estimated that the number of those aged 65 and up will boost to 86.7 million by 2050. The wonderful life of residents in developed nation brings about longer expectancy and lower baby rates. Since crowds of foreign immigrant pour in American labour market, ethnic and gender diversity increasingly apparent in US where the proportion of whites’ workforce seems descend