Needscope介绍.pdfVIP

introducing... the NeedScope© system revealing the innermost drivers in your market Therefore a need to get beyond the expressed and the rational…. Tangible, easy to express, Expressed Standard rational or brand identity research rationalized NeedscopeTM reasons Emotional drivers, Linked to brand difficult or personality and impossible need function to express verbally What Is NeedScope? Marketing is satisfying consumer needs at a profit NeedScope identifies and measures consumer needs And how well brands meet the needs What Does NeedScope Do? Recognises layers of consumer needs and brand image Functional Needs Identity Needs Emotive Needs The Customer