职通商务英语(第二版)综合教程2课件Unit5-1.ppt

Text analysis 8) Without being aware of it, most business owners do market research every day. be aware of: realize, recognize, identify e.g. John has been aware of having done something wrong. No one has been aware of the change brought by the Internet. 绝大多数经营者没有意识到他们每天都在做营销调研。 Word study Translation Text analysis 9）The root cause of the problem is harder to identify than its obvious manifestations. manifestation: a manifest indication of the existence or presence or nature of somebody or something. e.g. This riot is only one manifestation of people’s discontent.