旅游地网络营销绩效评价研究.pdf

Abstract system. By introducing the case , the evaluation system is used by practice , the results showed the performance of Yunnan Tourism e-government affairs network is excellent, most indicators are get good performance , but poor promotion and revenue conversion rate resulted in that website promotion and financial performance in the low levels. Finally, a reflection on the entire research process, five areas were conclused from strategic thinking, tourism planning,