电子商务自营物流模式研究.docVIP

山东交通学院 2015届毕业生毕业论文（设计） 题目：电子商务企业自营物流模式研究 院(系)别 交通与物流工程学院 专 业 物流工程 班 级 物流113 学 号 110512320 姓 名 张 超 指导教师 张 远 二○一五年六月 摘 要 随着人民生活水平的不断提高，更多的消费者开始逐渐趋于在网上购物。对于电子商务企业而言解决物流问题变得尤为的重要。然而传统的物流外包已不能满足消费者的多样化需求。电商企业开始找寻新的发展出路——自营物流。本文借鉴了大量国内外相关最新文献数据，并根据我国自营物流现状，对我国电商自营物流进行了详实严密的分析。 首先，本文从电子商务物流理论入手，阐述了我国电商自营物流发展现状，随后，对我国电商自营物流进行SWOT分析，通过缜密的分析和系统的研究，对我国自营物流现状、机遇与挑战进行探讨，并提出自营物流应当采取的相应战略方向。最后结合京东商城的自营物流，为其他电子商务企业开展自营物流提供更好的方向。 关键词:电子商务，自营物流，发展现状，SWOT分析，发展战略 Abstract With the continuous improvement of peoples living standard, more and more consumers begin to tend to shopping on the Internet.It become especially important to solve the problem of logistics for e-commerce enterprises.However,traditional logistics outsourcing cannot meet the diverse needs of the consumers .Electricity companies began looking for a new development way —— self-conducting logistics. In this paper,a large amount of data related to the latest literature at home and abroad and according to status quo of self-run logistics in our country,to our country electricity self-conducting logistics has carried on the detailed analysis. First of all, based on the general study of logistics,this paper expounds electricity self-conducting logistics development present situation. Then, SWOT analysis was used to our country electricity self-run logistics,through careful analysis and system research,the current situation of the self-run logistics of our country, discusses the opportunities and challenges,and put forward own logistics should take the corresponding strategic direction. Finally,combining with jingdong mall’s self-run logistics,other electronic business enterprise to carry out the self-run logistics to provide the better. Key words: E-commerce,Self-conducting logistics,The development present situation, SWOT analysis, Development strategy 目 录 TOC \o 1-3 \h \z \u HYPERLINK 前 言 1 HYPERLINK 1绪论 2 HYPERLINK 1.1