湖北红色旅游发展的SWOT分析.doc

PAGE 1 湖北红色旅游发展的SWOT分析 摘要：发展红色旅游作为我国的一项政治、文化和经济工程，对于深化爱国主义教育和发展旅游业都有重要的意义。近几年在国内迅速发展起来的红色旅游不仅迎合了旅游市场的特殊需求，更重要的是给革命老区带来新的经济增长点。红色旅游是一类新型的主题旅游产品。它既具有传统旅游产品的特点，又具有新产品的特质，是有形与无形相结合的特色产品，因此，发展红色旅游既要尊重史实，也要谋求创新。本文运用SWOT分析方法,对湖北发展红色旅游的优势（丰富的红色旅游资源；优越的区位条件；日趋完善的交通网络）和劣势（旅游产品缺乏特色；挖掘、宣传的力度不够；接待设施不完善；从业人员素质不高等）、机会（政府、领导的大力支持；客源市场潜力巨大；群众积极参与）和威胁（产品的替代性；旅游者偏好的不确定性等）进行了详细分析，提出了进一步发展红色旅游的对策。关键词：红色旅游 SWOT分析 对策 SWOT analysis of Hubei Abstract: The development of red tourism as one of Chinas political, cultural and economic projects to deepen education in patriotism and for the development of tourism are important. In recent years, has developed rapidly in Chinas red tourism market not only caters to the special needs of tourism and, more importantly, the old revolutionary base areas to bring new economic growth points. Red tourism is the subject of a new kind of tourism products. It has the characteristics of traditional tourism products, but also has the characteristics of new products. It is a combination of tangible and intangible characteristics of products. Therefore to develop the Red tourism, it is necessary to respect the historical facts, but also seek innovation. In this paper, the use of SWOT analysis, the development of red tourism in Hubeis strengths(rich red tourism resources; superior geographic conditions; increasingly efficient transportation network) and weaknesses(the lack of characteristics of tourism products; inadequate development and publicity; inadequate reception facilities; practitioners of higher quality and so on) , opportunities( government , led by strong support; potential source markets; the active participation of the masses.) and threats( alternative products; tourists preference uncertainty and so on.) are analyzed and put forward the further development of red tourism strategies. Key words: Red tourism; SWOT analysis; Countermeasures 目 录 TOC \o 1-3 \h \u 6317 1绪论 1 9418 1.1湖北红色旅游发展的研究背景 1 21896 1.2湖北红色旅游发展的研究意义 1 10497 1.2.1理论意义