毕博管理咨询工具方法—CopyofPositioningYourBusinessWorkbookChinese.docVIP

PAGE / NUMPAGES 企业定位工作手册 POSITIONING YOUR BUSINESS WORKBOOK 这个练习地目地是帮助你理解竞争定位地重要性.通过如下练习，你能明了你目前在竞争中所处地位置，以及将来理想地位置.The purpose of this exercise is to assist you to understand the importance of competitive positioning. Through the following exercises you will gain an understanding of your current competitive position and also your future ideal position. 个人收集整理 勿做商业用途 根据波特理论，有3种竞争战略：According to Michael E. Porter there are 3 generic competitive strategies:个人收集整理 勿做商业用途 总成本领先战略——宽泛地目标市场；Cost Leader – broad target market。个人收集整理 勿做商业用途 差别化战略——宽泛地目标市场；Differentiation – broad target market。个人收