2013年高考英语二轮专题训练 阅读理解60天（14）.docVIP

PAGE 1 - 2013年高考英语二轮专题训练 阅读理解60天（14） 阅读理解 阅读下列短文，从每题所给出的四个选项（A、B、C和D）中，选出最佳选项，并在答题卡上将该项涂黑。 A Youre in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I cant believe it--a Lorenzo Bertolla! They are almost impossible to find. Isnt it beautiful? And its a lot cheaper than the one Sara bought in Rome. ” They leave and you go over to see this incredible sweater. Its nice and the price is right. Youve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. ?? Undercover marketing is important because it reaches people that dont pay attention to traditional advertising. This is particularly true of the MTV generationconsumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they dont trust ads. ?? So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice deceptive(骗人的), but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing. ” However, one might ask what exactly is “real” about of young women pretending to be enthusiastic about a sweater? Advertising executives would say its no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don t know when a conversation you overhear is just a performance. 56. The two attractive young women were talking so that they could ________. A. get the sweater at a lower price